Yes! cookies can be alive! At least to say that “every little moment we have is a great chance to eat a little oreo: the new ‘MiniOreo’.
We got the chance to develop a new pretty stage of the the most famous cookies brand, by giving life to MiniOreo cookies, creating a campaign cheering it is always good to have a small one at hand.
To do this, we created small and funny stories addressing different segments of the public. These involve any situation where the Minis may show their follies.
All kind of situations where the Minis show their follies.
One of the most important parts of this type of projects is the beginning, where we define what type of acting our character will perform and how the story will be told.
For that purpose, it was key to show the expressions of the cookies, connect with feelings. Although, unfortunately, it was not a shared strategy with the people responsible for the brand.
In spite of that, the process was very enriching to find the true attitude.
Eventually, some spots we made to appeared in digital media.
